To Rebrand or Refresh? That is the Question

Spring has us all feeling it. Here's how to know if it's worth acting on.

March 24, 2026

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Hey friend,

Spring has officially arrived, and with it comes that familiar itch to refresh, rethink, and yes, maybe rebrand. Whether you're clearing out your content calendar or finally fixing your LinkedIn profile, this week's newsletter is basically a seasonal tune-up for your marketing brain.

Coming up

Do You Actually Need a Rebrand?

Most brand conversations start the same way. Something feels off, and the instinct is to head straight to the logo. Brand and creative strategist Wilson Wong says that's usually the wrong move.

Wong told us most organizations reach for a rebrand when what they actually need is clarity. A refresh updates how a brand shows up without touching the core identity. A rebrand goes deeper. It's for when the audience, the offering, or how the organization needs to be understood has genuinely shifted.

"The goal is not simply to look new. The goal is to be understood clearly." — Wilson Wong

Wong shares a practical seven-step framework to help teams figure out which path makes sense, plus a few traps that catch even well-run organizations. He's also put together a free Rebrand Clarity Guide for anyone who wants to work through it.

If the conversation is already happening at your organization, this is worth a read before the briefs start flying.

Across the Industry

Industry news, research, leadership perspectives, and campaign spotlights driving Canadian marketing forward.

How a Volunteer-Driven Idea Became Saskatchewan's Biggest Marketing Event

FUZE started in 2013 because Saskatchewan marketers were tired of doing it alone. Thirteen years later it's the province's largest marketing conference, back on May 7 at the Remai Modern in Saskatoon. Here's the full story.

84% of Canadians are fine watching ads for free content. 57% are more likely to support brands tied to their fandoms. Tubi's first Canadian streaming report is out, and the numbers make a strong case for why FAST audiences deserve more attention from marketers.

Ad revenue is down and travel creators are adapting fast, building tours, communities, and their own booking pipelines. Dalene Heck of HMI breaks down what that means for Canadian destination marketers. We broke it all down here.

The co-founders of Captivate, Ben Wise and Darren Chiu, have launched a course on the psychology of influence, and it only takes 30 minutes. Built for anyone who works with other humans (so, everyone), it covers how people actually make decisions and how to apply that knowledge in marketing, sales, and beyond. Practical, fast, and only $45. Grab your spot and use code MNC25 at checkout.

Watch & Learn

Upcoming live webinars, interviews and conversations in the SocialNext Marketing Alliance. Every Wednesday at 10 AM Mountain Time / 12 PM Eastern Time.

March 25: The Social Forecast: Q2 Trends Every Brand Should Watch 
Kitty and Tanya from The Influence Agency are calling the Q2 forecast live: what moved in Q1, what's gaining momentum now, and what to put on your radar before the rest of the feed catches on.

April 1: Everything Your Organization Needs to Know About Podcasting in 30 Minutes
No joke… Christian Robillard is packing everything your org needs to know about podcasting into 30 minutes. Costs, structure, strategy, and yes, whether you actually need a fancy mic.

April 2: Seen & Sold: Live LinkedIn Audits for Marketers Who Mean Business
Your LinkedIn profile is either opening doors or closing them. LinkedIn strategist Cindy Dodd is doing live, real-time audits so you can find out which one yours is doing, and what to fix first.

10 Free Excel Templates for Marketers

Marketers waste 5+ hours a week on spreadsheets they built from scratch. Stop reinventing the wheel with these free Excel templates built for marketing teams. Inside you'll get:

  • Pre-built templates for campaign tracking, budget planning, and reporting

  • Formulas already set up so you just plug in your numbers

  • Frameworks used by top marketing teams to stay organized and move faster

  • Everything you need to go from messy data to clear decisions

Download your free marketing Excel templates today.

Coast-to-Coast Job Opportunities

The marketing job market in Canada is more difficult than ever. To help those on the hunt, here's a snapshot of what's open right now from Vancouver to Saint John. Follow us on LinkedIn for job openings across every province and territory in Canada every Friday.

That's a wrap for this week. Whether you're refreshing, rebranding, or just refreshing your coffee, we'll see you back here next week with more from Canada's marketing community.

Marketing News Canada

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