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The Crux of a National Campaign in a Country This Big

Jul 14, 2026

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3 min read

The Crux of a National Campaign in a Country This Big

One headline, thirteen contexts, and a lesson every national campaign needs before launch.

We Get It, You Want to Go Viral

Jul 8, 2026

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4 min read

We Get It, You Want to Go Viral

But that's probably not what your brand actually needs.

When Canadian Identity Is the Strategy

Jun 30, 2026

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3 min read

When Canadian Identity Is the Strategy

A homegrown social network, a stadium sellout story, a podcast boom, and an inclusion gap finally getting closed.

The Dark Market Nobody Told You About

Jun 23, 2026

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3 min read

The Dark Market Nobody Told You About

Not the dark web. Just the corners of the internet where your brand reputation actually lives.

French, English, or No Choice at All

Jun 18, 2026

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3 min read

French, English, or No Choice at All

SocialNext: Montréal was built for one language, the other, or both at once

The Campaigns That Don't Stop When June Does

Jun 10, 2026

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2 min read

The Campaigns That Don't Stop When June Does

Pride campaigns worth studying, the bilingual marketing gap, and what's coming for under-16s on social

What 800 Marketers Did in Calgary Last Week

Jun 2, 2026

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3 min read

What 800 Marketers Did in Calgary Last Week

The kind of conference that reminds you why you love this industry.

Your AI Doesn't Know Your Customer.

May 26, 2026

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2 min read

Your AI Doesn't Know Your Customer.

Here's the data to prove it.

The Algorithm Isn't the Problem

May 19, 2026

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3 min read

The Algorithm Isn't the Problem

Real people, real stories & audiences that are actually paying attention.

 It Was Never Just About the Logo

May 12, 2026

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3 min read

It Was Never Just About the Logo

Homegrown brands, unexpected partnerships, and a playbook that does not require a nine-figure budget.

Manitoba Just Proposed the World's Biggest Youth Social Media Ban

May 5, 2026

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3 min read

Manitoba Just Proposed the World's Biggest Youth Social Media Ban

You probably didn't see that on Meta. Plus platform updates from across the industry.

The Targeting Era is Over

Apr 28, 2026

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3 min read

The Targeting Era is Over

Creative is the new targeting. Here's what the people winning at it are actually doing.

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