Archive

Part 2: The Formula for Trust

Christina Garnett's framework, a meme-able Lake Ontario moment, and our first-ever MNC Social interview.

Aug 19, 2026

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3 min read

The Trust Issue: Part 1

Half of Canadians trust a billboard more than your feed.

The 50% Tariff Story Nobody's Actually Telling

Aug 12, 2026

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4 min read

The 50% Tariff Story Nobody's Actually Telling

Plus a burnout cure for social media managers, and the campaign that involved a skydiving puppet goat.

A Notification Isn't the Same as an Answer

Aug 5, 2026

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4 min read

A Notification Isn't the Same as an Answer

What WestJet's crisis response reveals about the buffer brands are really running on.

The Exemption Canada Doesn't Qualify For

Jul 28, 2026

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3 min read

The Exemption Canada Doesn't Qualify For

Canada's Indigenous makers and sellers are losing a platform. Small businesses everywhere else just gained one.

Jul 22, 2026

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3 min read

The Media You're Buying Is Disappearing

A tax fight, layoffs, and a flyer program in Manitoba are all pointing the same direction.

The Crux of a National Campaign in a Country This Big

Jul 14, 2026

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3 min read

The Crux of a National Campaign in a Country This Big

One headline, thirteen contexts, and a lesson every national campaign needs before launch.

Jul 8, 2026

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4 min read

We Get It, You Want to Go Viral

But that's probably not what your brand actually needs.

Jun 30, 2026

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3 min read

When Canadian Identity Is the Strategy

A homegrown social network, a stadium sellout story, a podcast boom, and an inclusion gap finally getting closed.

Jun 23, 2026

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3 min read

The Dark Market Nobody Told You About

Not the dark web. Just the corners of the internet where your brand reputation actually lives.

Jun 18, 2026

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3 min read

French, English, or No Choice at All

SocialNext: Montréal was built for one language, the other, or both at once

The Campaigns That Don't Stop When June Does

Jun 10, 2026

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2 min read

The Campaigns That Don't Stop When June Does

Pride campaigns worth studying, the bilingual marketing gap, and what's coming for under-16s on social

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Part 2: The Formula for Trust

The Trust Issue: Part 1

The 50% Tariff Story Nobody's Actually Telling

A Notification Isn't the Same as an Answer

The Exemption Canada Doesn't Qualify For

The Media You're Buying Is Disappearing

The Crux of a National Campaign in a Country This Big

We Get It, You Want to Go Viral

When Canadian Identity Is the Strategy

The Dark Market Nobody Told You About

French, English, or No Choice at All

The Campaigns That Don't Stop When June Does

Marketing News Canada

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