Long Live the Typo

As AI content floods feeds and inboxes, Canadian marketers are starting to question what actually feels real.

January 27, 2026

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Hey friend,

AI has made marketing faster, cleaner, and much easier to scale. It’s also quietly changed how content feels when it shows up in our feeds, inboxes, and search results.

Lately, a lot of marketers have been saying the same thing in different ways: everything sounds right, but not much stands out. This week, we’re taking a closer look at that tension, from the rise of AI fatigue to how Canadian marketers are thinking about voice, judgment, and trust in a landscape that’s getting increasingly polished.

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Long Live the Typo: How to Navigate AI Fatige in Modern Marketing

Yes, the typo is intentional.

A small typo in an email subject line did something unexpected. It slowed the scroll and created a pause. And in a digital environment increasingly filled with perfectly polished, AI-generated content, that pause mattered.

As AI tools make content faster, cleaner, and easier to produce, many marketers are starting to notice a new problem. Audiences aren’t disengaging because content is bad. They’re disengaging because so much of it feels interchangeable. When everything sounds right, very little feels real.

This tension is showing up everywhere, from LinkedIn feeds to brand newsletters to so-called thought leadership that explains a lot but rarely takes a stand. Perfection, once a marker of professionalism, may now be signaling something else entirely.

What cuts through instead isn’t sloppiness or shock value, but something harder to automate. Human judgment. Voice. Intent. Even the occasional imperfection.

For Canadian marketers, where trust and credibility are foundational, this shift matters more than it might seem.

Three Smart Reads

Stories shaping the Canadian marketing conversation this week.

  1. Ads are coming to ChatGPT. Here’s what that means for Canadian brands — Conversational AI is beginning to reshape how and where advertising appears. As platforms like ChatGPT evolve, questions around trust, context, and relevance are becoming harder for Canadian marketers to ignore.

  2. How Canadian brands can show up during the Olympics without official sponsorship — With the Olympic moment on the horizon, many Canadian brands are thinking beyond logos and official partnerships. From community-led ideas to culturally aligned activations, there are still meaningful ways to show up without crossing sponsorship lines.

  3. Data Sciences reports its strongest year-end performance to date — Data Sciences is closing out its strongest year-end yet, underscoring the role of audience insight, optimization, and data-led strategy in driving results across complex, high-stakes campaigns.

Watch & Learn

Upcoming live webinars, interviews and conversations in the SocialNext Marketing Alliance. Every Wednesday at 10 AM Mountain Time / 12 PM Eastern Time.

January 28: No webinar — Our team is in Ottawa!
This week, the Marketing News Canada and SocialNext team will be on site at SocialNext: Ottawa. If you’re attending, come say hi at our booth.

We’d love to hear your predictions for Canadian marketing in 2026 and what you think will matter most in the year ahead.

And if you’re still on the fence, it’s not too late to join us. Workshops and conference passes for SocialNext: Ottawa are still available.

January 4: Stop the Bleed: Fix Your Cash Flow
Feeling like revenue disappears before it hits the bank? This quick workshop shows where cash leaks are hiding and how to plug them so your business stays financially strong. Join CFO advisor Jacinthe Koddo for practical steps to stop the bleeding and build cash flow clarity now.

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Coast-to-Coast Job Opportunities

Not seeing your province or city? Follow us on LinkedIn for job openings across every province and territory in Canada every Friday.

Thanks for reading. We’ll keep bringing you the stories, ideas, and context shaping Canadian marketing.

Marketing News Canada

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