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Everything You Need to Know About SocialNext: Toronto
Did we mention your last chance to save $150 is tomorrow?
Hey friend,
Ten years ago, SocialNext started in Calgary with a simple idea: bring Canada's marketing community together. Today it spans 6 cities across the country, and that idea has never felt more relevant.
In just a few weeks it lands back in Toronto for its 3rd year. If you have been looking for your people, this is where you find them.
Have you been to a SocialNext Conference? |
Two Days. Three Experiences.
Normally a one-day conference, SocialNext: Toronto has expanded to two days in 2026. Here is a short and snappy look at everything going on:

April 8 — Storys Building, 11 Duncan St 8:30 AM – 11:30 AM | Bundle with a SocialNext ticket or purchase separately
Three 45-minute hands-on sessions, no panels, no theory. Just practical frameworks you can put to work the next day.
Geoffrey Blanc and Nihal Mandanna (Cyberimpact) cover email strategy. René Thomas and Lindsay Smith (Takt) tackle brand messaging. Jesse Luimes and Alyssa Pulford (HeyOrca) walk through community-led marketing.
Capped at 200 seats.

NP Digital Founder Neil Patel on stage
Full Circle: A CMO Experience
April 8 — Storys Building, 11 Duncan St 12:30 PM – 7:00 PM | Bundle with a SocialNext ticket or purchase separately | Presented by NP Digital and SocialNext
A senior-only experience for CMOs, Founders, Presidents, and Senior VPs. Fireside conversations and real debate around how AI is reshaping the entire marketing operating layer. No panels, no consensus slides.
200 seats total. Visit fullcircleconference.ca for the full lineup.

SocialNext: Toronto 2025
April 9 — The Carlu, 444 Yonge St 8:00 AM – 4:00 PM | Conference ticket required
There is something that happens when you put 500 marketers in the same room. The conversations before the sessions, the ones that run long over coffee, the people you meet at the end of the day who end up in your corner for years. That is what April 9 is.
Sessions cover Meta ads performance, AI and brand voice, influencer strategy, community-led growth, smartphone content creation, email marketing, and more. Speakers include Neil Patel, Fab Dolan, Caley Dimmock, Alison Preiss (Pet Valu), and representatives from Meta, Reddit, TikTok and more. See the full lineup at socialnext.ca.
Marketing News Canada will be on-site recording live podcast episodes all day. Come find us.
Ticket and Registration Options
There is a pass structure for every combination of the above, whether you want a single event, a single day, or the full two-day experience.
If you purchased a conference ticket before March 3, 2026 and want to add April 8 programming, you can do so through the Registrant Account Centre at socialnext2026.account.webconnex.com, or reach out to [email protected] with any questions.
April 8 is less than four weeks away! If you are still deciding, now is the time. Save $150 until Friday, March 13.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Thanks for reading. We’ll keep bringing you the stories, ideas, and context shaping Canadian marketing.
Marketing News Canada


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