Big Canadian Marketing Wins

TikTok Canada, Fleurs de Villes & NP Digital are all winners in one way or another

March 17, 2026

Hey friend,

The past couple of weeks, we’ve been looking at where the gaps between sales and marketing can come together, and we’re almost there. Your chance to fill that gap and create a cohesive personalization engine for your business is coming this week.

Plus, Canada’s marketing industry was booming last week with incredible campaigns and big wins across the board…

Coming up

To Have Good Taste, is to Know Who You’re Talking To

Everyone's talking about AI. The tools, the workflows, the automation. And yes, it matters. But the most important thing in marketing right now, and what deserves our full attention, isn't the technology. It's good taste.

Good taste is knowing what to say. When to say it. And making sure your marketing and sales teams are working from the same understanding of who they're actually talking to.

This is the third and final issue in a three-part partnership we've been running with HubSpot. And if there's one thing we want to leave you with, it's that insight in action beats insight on a slide deck every time.

The teams consistently winning deals aren't stumbling into the right conversations at the right time. They're building the conditions for it, surfacing buyer intent early, aligning marketing and sales around the same signals, and showing up before the shortlist is already set.

But here's where most teams get stuck: The insight lands, the strategy makes sense, and then Monday comes, and everyone goes back to their own corner; marketing chasing leads, sales chasing quota, both working from a different version of the truth.

That gap is where deals quietly disappear.

Well, it's your lucky day. You can master the art of turning buyer intent into real revenue with HubSpot's free Demand to Deal Masterclass, happening this Thursday, March 19. And after this, you won't need luck to make the shortlist and secure the sale.

Are you joining us Thursday?

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Every registration also puts $1 USD toward Entrepreneurship for All, an organization helping underrepresented founders build businesses. Good marketing karma, with a little extra for Canadians.

Dowager Countess of Grantham by Blooming Flowers Art as a part of Fleur De Ville’s Downton Abbey campaign

Across the Industry

Industry news, research, leadership perspectives, and campaign spotlights driving Canadian marketing forward.

After a year and a half of negotiations with the Government of Canada, TikTok operations will continue in our country with new commitments to data protection, Canadian creators, and safer online spaces. For brands that have been hedging their TikTok investments, the waiting game is over.

Film promotion is usually a big-agency game, but Vancouver's Fleur de Villes won against global agencies for their experiential promotion of Downton Abbey: The Grande Finale. Proof that the most memorable campaigns don't always come from the biggest rooms.

Meet the Ad Age A-List Performance Marketing Agency of the Year 

NP Digital's Ad Age win is a reminder that the performance vs. creative debate is over. The agencies winning right now are the ones who never separated the two. With AI-powered tools, a unified full-funnel approach, and a Canadian team that's been quietly building for five years, this one feels earned.

Speaking of NP Digital’s Canadian team, they’re hosting Full Circle: A CMO Experience in Toronto on April 8th. It’s a stacked line-up curated specifically for the C-Suite. Get tickets.

Bonus: There was no shortage of Canadian marketing news to share last week. Catch up on all the happenings on MarketingNewsCanada.com.

Watch & Learn

Upcoming live webinars, interviews and conversations in the SocialNext Marketing Alliance. Every Wednesday at 10 AM Mountain Time / 12 PM Eastern Time.

March 18: The 2026 Marketing B2B Blueprint 
B2B marketing is in its own ballpark. Lucky for us, Miranda Furtado is sharing her playbook. AI-powered campaigns, account-based strategies, and what's actually working in 2026, straight from someone who lives it.

March 25: The Social Forecast: Q2 Trends Every Brand Should Watch 
The social landscape moves fast and The Influence Agency is one step ahead. Instead of gatekeeping, Kitty and Tanya are sharing the Q2 social forecast with us, from emerging content formats to creator collabs worth watching. Come prepared to conquer Q2.

Nithya Ramachandran, President & CSO, T1 on stage at SocialNext: Ottawa 2025

Coast-to-Coast Job Opportunities

The marketing job market in Canada is more difficult than ever. To help those on the hunt, here's a snapshot of what's open right now from Vancouver to Saint John. Follow us on LinkedIn for job openings across every province and territory in Canada every Friday.

That's a wrap on the sales and marketing gap trilogy. See you in the webinar chat this Thursday! New takes and perspectives from Canada’s marketing industry will be back in your inbox next week.

Marketing News Canada

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