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- What Employers Want Now: Insights from Indeed’s Marketing Leader
What Employers Want Now: Insights from Indeed’s Marketing Leader
Plus: a marketer’s job search success story, and the top business trends shaping Canada.
In partnership with
Hey friend,
If you’ve been job hunting, you know it’s been rough. Michelle Slater, Indeed’s Senior Director of Marketing for the Americas and Global Partnerships, sat down with SocialNext President Mike Morrison to talk about what’s really going on and how marketers can give themselves an edge.
Coming Up
Job Market at a Crossroads
Marketing jobs in Canada have dropped by 60% since 2020. Employers hold the cards right now, moving slowly and often unsure of what they want. Meanwhile, candidates feel the squeeze.
“It’s more of an employer’s market right now, where there’s a lot of great talent out there and it’s getting to be a little bit more challenging for marketers to find really great work.”
— Michelle Slater
How to Actually Stand Out
Slater didn’t mince words: stop sending generic resumes. Read the job posting carefully, match the skills and keywords, and focus on impact.
“We see a lot of resumes that are just like, okay, I don’t really understand what you did there… focus on the impact. What did you change?”
She also looks for the intangibles: adaptability, communication, leadership. Side projects, volunteering, even hobbies, they all tell a story about how you’ll show up on the job.
Why Curiosity Still Wins
Yes, AI tools like Indeed’s Career Scout can help you surface transferable skills. But Slater warned against leaning too hard on automation.
“Employers are already overwhelmed by stacks of resumes that look and read the same.”
Translation: let AI polish, but make sure your real voice comes through.
Hybrid, Remote, and the Office Advantage
About 30% of marketing roles are now hybrid or remote. Slater noted that while experienced professionals can thrive in hybrid setups, newcomers benefit from being in the office, where mentorship and informal learning happen daily.
Keep Learning, Keep Growing
Slater closed with a reminder every marketer should take seriously: stay curious.
“Curiosity and adaptability are the most valuable traits right now. If you’re not continuously learning, you’re falling behind—and employers can tell.”
Courses, side projects, community webinars, whatever it is, showing growth signals you’re ready for more.
Watch the Webinar
Want to hear the full conversation? Watch Michelle Slater’s interview with Mike Morrison for more insights on navigating Canada’s marketing job market.
Active Job Seeker Turned Newly Employed: Advice from Nupur Mittal
Landing a marketing role today isn’t easy, but Nupur Mittal, SocialNext Marketing Alliance member and now Content Marketing Specialist at Baselane, proves persistence pays off.
Instead of sending hundreds of applications, she focused on a shortlist of SaaS companies she admired.
“I prioritized quality over volume… I followed marketing folks at those companies, learned what they cared about, and asked for warm referrals when the timing was right.”
She also shared her job search openly on LinkedIn. While her posts and coffee chats didn’t directly land offers, they helped her build visibility.
“Someone I’d reached out to passed my name to the hiring manager at my current company. That was the step through the front door I needed.”
It wasn’t always easy.
“There were days when all hope would wear off… that’s when I leaned on my family and best friends for strength.”
Her advice for other marketers:
“Put yourself out there. Tell your story on LinkedIn, go to events, and start a mini project you can talk about in interviews. That’s what worked for me.”
SNMA Webinar Calendar
No webinar this week, while the SocialNext team are in Halifax for SocialEast! We are back next week with 2 great learning opps for our marketing community:
Wednesday, October 1 | 10 AM MST/12 PM EST
The $8.9 Trillion Blind Spot: Why Marketing Starts Inside
Behind every strong campaign is a clear, aligned team. Cerys Thompson breaks down what really drives success and shares the pre-launch checklist every marketing team needs.
Thursday, October 2 | 11 AM MST/1 PM EST
SNMA Interviews: Christina Garnett on the New Rules of Brand Loyalty
Loyalty isn’t just about conversion—it’s about connection. In this SNMA exclusive, Mike Morrison talks with Christina Garnett about her new book Transforming Customer–Brand Relationships and why emotional connection is the key to brand growth.
It’s SocialEast week! 500+ marketers from across Atlantic Canada and beyond are coming together to learn, make connections and grow in their marketing careers! Catch all the highlights with live updates coming from Marketing News Canada’s channels in partnership with Cyberimpact!
SocialPacific is almost here! This is your last week to grab $100 off your ticket and join hundreds of marketers for Canada’s premier social media marketing event.
Canadian Marketing & Business Weekly Brief
Funding Boost for Startups — A Canadian venture firm has raised $15 million from tech leaders to back new startups—welcome news for founders and marketers in Canada’s innovation ecosystem.
Policy Push for Business — The Canadian Chamber of Commerce has outlined what government can do right now to support businesses. Expect themes around reduced red tape, better access to capital, and stronger infrastructure.
Agency Launch: RDEL Group — Dave Hale has launched RDEL Group, a new consultancy focused on creative and digital strategy.
Trends & Insights
AI Regulation on the Agenda — A KPMG poll shows 92% of Canadian business leaders want federal AI regulation, paired with incentives to keep research and talent at home.
Central Bank Steps In — The Bank of Canada cut rates by 25 basis points to 2.5% as unemployment rose to 7.1%. For marketers, this means consumers may be feeling more cautious, even as borrowing costs ease.
AI for Small Business Marketing — New research from Amazon Advertising shows how Canadian SMBs are embracing AI to boost efficiency and reach customers more effectively.
Business Resilience in Focus — RBC is spotlighting five strategies to help Canadian businesses weather economic shifts, from cash-flow planning to building operational flexibility.
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Coast-to-Coast Job Postings
Director of Marketing — Nektar Inc. (Edmonton, AB)
Sales & Marketing Manager — Ventura Custom Homes Ltd. (Winnipeg, MB)
Marketing Analyst — AP Lawyers (Pickering, ON)
Marketing Manager - Cooke Aquaculture Inc. (Saint John, NB)
Digital Marketing Associate — Eastlink (Halifax, NS)
Keep an eye on the SocialNext Marketing Alliance for Job Opportunities!
Have a great story or big news to share?
We’re always looking for fresh campaigns, smart strategies, and standout wins from Canada’s marketing community. Send us your news at [email protected] and you could be featured in an upcoming edition.
Thanks for reading and being a part of the MNC community!
We’re so happy you’re here.
Marketing News Canada
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