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Marketing That Resonates: What Canada’s Talking About
From standout campaigns to what’s next in our industry, here’s what’s resonating across Canada.
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Hey friend,
As part of our Canada Day reflections at Marketing News Canada, we asked our community to share the Canadian marketers and campaigns that made them proud, smile, or think. The responses were heartfelt, nostalgic, and full of admiration for the creativity thriving across this country.
We also take this moment to acknowledge the land we live and create on — the traditional, ancestral, and unceded territories of Indigenous Peoples across Turtle Island. We honour the ongoing presence, cultures, and contributions of Inuit, Métis, and all Indigenous communities.
Coming Up
Here's What Made Our Community Proud
Anything Ron Tite Does
Nominated by: Darian Kovacs
Sometimes a name says it all. Ron Tite, speaker, writer, and CEO of Church+State, is admired for his wit, storytelling, and bold approach to brand leadership. We’re on board.
“Come Hell or High Water” – Calgary Stampede
Nominated by: Jennifer Hadley
In the aftermath of Calgary’s devastating 2013 floods, the Calgary Stampede’s defiant and hopeful campaign by C&B Advertising rallied the city and the country. The simple phrase “Come Hell or High Water” became a powerful call to resilience, a masterclass in purpose-driven place branding.
Father’s Day at Kananaskis Nordic Spa
Submitted by: Arcade Studios
With soothing visuals and a heartwarming narrative, this campaign celebrated self-care and connection in the Alberta wilderness. This is a great example of experiential content that captures emotion and destination appeal.
Petro-Canada’s “Same Name, Different Place” Travel Campaign
Nominated by: Jyll Saskin Gales
In the heat of the U.S. tariff announcements, this clever campaign plays with Canadian towns that share names with U.S. cities. The result? A cheeky, patriotic nudge to explore locally. “Who needs Anaheim, Los Angeles, when you’ve got Anaheim, Saskatchewan?”
A Shoutout to the Humans Behind the Work
Shared by: Matt Borck of The One Group Agency
Matt reminds us that great campaigns start with people. He credits his team’s empathy-first approach, listening deeply and leading with care, as the real magic behind their marketing.
“It’s not about the agency — it’s about the humans behind it that I call friends.”
"Every Child Matters" by the Indigenous Arts Collective of Canada
Campaign: National Day for Truth and Reconciliation Awareness
Agency: Indigenous Arts Collective of Canada (IACC)
Launched to honour residential school survivors and their families, this campaign powerfully leveraged storytelling, orange shirt symbolism, and social media activation. It partnered with Indigenous artists to create visuals rooted in lived experience — inviting Canadians to listen, reflect, and take meaningful action.
The initiative reached national audiences, including school boards, community groups, and major media — blending art, advocacy, and awareness. It’s a standout example of community-led messaging that centres Indigenous voices and values.
“We don’t want performative statements. We want reconciliation to live in action, through culture and education.” — Indigenous Arts Collective of Canada
Learn more or support the campaign: www.indigenousartscollective.org
Got a Canadian marketing moment you think we missed?
It’s never too late to celebrate. Send us your shoutout, or tag Marketing News Canada in your favourite campaign.
Thanks to everyone who contributed. Here’s to the makers, storytellers, and strategists shaping Canada’s marketing landscape.
Join us in the SocialNext Marketing Alliance for free webinar and workshops every week. Plus, build your network and make connections with marketers across Canada.
Upcoming Webinars, Workshops and Partner Events
When: Wednesday, July 9 @ 10 AM MST / 12 PM EST
Where: SocialNext Marketing Alliance – RSVP
Going Deeper on Population Simulators
Go beyond the buzzwords with Ray Kong and Sabaa Quao as they unpack how synthetic populations are designed and deployed for marketing impact. Learn how brands are using these tools to simulate consumer behavior, answer big questions, and make smarter decisions.
When: Wednesday, July 16 @ 10 AM MST / 12 PM EST
Where: SocialNext Marketing Alliance – RSVP
Why Your Content’s Off—And How to Fix It
Feel like your brand’s content is polished but lacking personality? Join content strategist and agency CEO Shannon Emmerson for a 30-minute strategic reset. Learn how to spot where your content has gone flat—and how to bring back voice, authenticity, and value through a mini ‘authenticity audit.’
When: Wednesday, July 23 @ 10 AM MST / 12 PM EST
Where: SocialNext Marketing Alliance – RSVP
SocialEast is over 50% sold out! You can join Canada's 2025 Business Leader of the Year Honouree, Arlene Dickinson and a stacked lineup of marketing leaders in Halifax, September 25 & 26. Save $150 with early Advance Pricing until midnight Friday!
Big news for SocialPacific: The Terry O’Reilly is headlining as 2025 keynote speaker! The first wave of speakers just dropped. Check out the lineup and grab your pre-sale tickets before July 25. Happening October 30 in North Vancouver!
Canadian Marketing & Business Weekly Brief
Amazon Taps Into Canadian Patriotism to Boost Local Seller Support – Amazon Canada’s new campaign highlights its partnerships with Canadian small businesses, aiming to win hearts amid growing scrutiny and the now-rescinded Digital Services Tax. Here’s how it's using patriotism as a brand strategy.
“The World Will Be Buying Canada”: Global Capital Poised to Flow North – A Scotiabank strategist says global investors are eyeing Canada, with billions expected to flow in thanks to index reclassifications. Find out why telecom giants like Rogers and TELUS are suddenly on the radar.
Canada Scraps Controversial Digital Tax After Trump Pushback – Facing intense U.S. pressure and frozen trade talks, Canada pulls back on its digital tax plans. What does this mean for big tech, and what’s next in the U.S.–Canada economic playbook?
Trends & Insights: Take Note
Milberry Marketing’s Small Business Marketing Playbook is packed with clear, Canadian-focused advice for solopreneurs and growing teams. From setting a strategy to launching smart campaigns on a lean budget, it’s a practical guide built for real-world results.
CT Communications’ Resonate With People framework breaks down how to craft brand messaging that connects deeply and drives action. It’s not about louder, it’s about smarter. Learn how to lead with clarity, purpose, and strategic empathy.
FCC’s guide to Buy Canada explores how Canadian-made branding can be a growth lever for food and agri-businesses. Learn why consumers care, how to position your products, and where the real sales opportunities are across retail, export, and direct-to-consumer channels.
The Industry’s Top Tools & Software
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Find Your Next Career Move
Social Media Manager & Content Writer – Spark & Pony (Remote, Canada)
Looking to bring personality and polish to multiple brands? Spark & Pony is hiring a part-time Social Media Manager & Content Writer to ideate content, edit video, and run creative on Instagram, TikTok, LinkedIn, and more.
👉 Apply
Communications Specialist – Saskatoon Co-op (Saskatoon, SK)
Saskatoon Co-op is hiring a Communications Specialist to lead content creation, member engagement, internal comms, and community initiatives. If you’re a strategic writer and relationship builder with 2+ years’ experience, this is a great opportunity to make a meaningful local impact.
👉 Apply
Production Coordinator – Trampoline (Halifax, NS)
Trampoline, one of Atlantic Canada’s leading creative agencies, is hiring a Production Coordinator to keep projects running smoothly from brief to delivery. Perfect for organized, detail-driven communicators who thrive in fast-paced agency environments.
👉 Apply
Have news to share or want to be featured in an upcoming Community Spotlight?
We love hearing from marketers across Canada. Pitch a story, share a win, or nominate someone doing great work by replying to this newsletter.
Thanks for reading,
Marketing News Canada
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