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- Jobs, jobs, jobs - have one, need one, hiring for one? Here's the 401
Jobs, jobs, jobs - have one, need one, hiring for one? Here's the 401
It's a tough market out there but the good news is you now have access to our job board
krista sylvester
March 26, 2025
Hey friend,
Well, it’s no secret that the economy is taking a bit of a hit these days due to (insert reason here, there are many to chose from!). But while there is reason to be worried overall, things are looking pretty good in the marketing realm as businesses look to their marketing gurus to think outside of the box and elevate their brands during these challenging times. Good thing we are launching our Social Next Job Board in today’s newsletter so be sure to check that out each week whether you are looking for a job or looking to fill a role. Also, we have a pretty great job candidate we are spotlighting this week so check out her profile if you’re looking for a dynamic addition to your team.
Coming Up
Recession proof marketing jobs for 2025
As Canada’s economy continues to grow and adapt to technological advancements, the demand for marketing professionals is expected to remain strong in 2025 despite technological advancements. The marketing industry in Canada is evolving rapidly, driven by digital transformation, data-driven strategies, and changing consumer behaviors. This presents a wide range of opportunities for both seasoned professionals and newcomers looking to establish a career in marketing. Here are some in-demand skills , according to Randstad.
Project Management: If done well, is a way for employees to streamline campaigns and meet deadlines while optimizing resources for success in today's competitive marketing environment.
Social Media: In 2025 indispensable skill for marketing professionals as it enables them to tap into vast global audiences and cultivate meaningful brand relationships.
Marketing strategies: Every business needs a plan to stand out, and marketing strategies are all about figuring out what works to connect with people.
The beauty of the marketing world being chronically online, there are endless ways to expand your expertise or explore new facets of our ever-evolving industry. Marketing educations leaders, like Jelly Academy and Growclass, help marketers gain confidence, build the professional profiles and access an engaged cross-Canada network. Here are 5 trending marketing certifications, you might want to explore:
Digital Marketing Specialists – Expertise in SEO, PPC, social media, and email marketing will be highly sought after.
Growth Marketing - Everyone is looking to grow. Those who have invested in building a growth mindset will stand out amongst the crowd.
Content Strategists – Businesses will need professionals who can create compelling and targeted content to attract and retain customers.
Data Analysts – Companies will rely heavily on data to shape their marketing strategies, creating a need for skilled analysts who can interpret and apply insights.
Social Media Managers – With social platforms continuing to influence consumer behavior, managing brand presence on platforms like TikTok, Instagram, and LinkedIn will remain crucial.
Brand Managers – As competition increases, companies will seek professionals who can differentiate their brand and build strong customer loyalty.
Overall, 2025 promises to be a year of dynamic growth and opportunity for marketing professionals in Canada. Those with a strong blend of analytical and creative skills will be well-positioned to succeed in this competitive field.
Community Spotlight
The details are what makes a great brand.
Samantha Beck, Brand Strategist and Calgary-based job seeker
Meet Samantha Beck, a brand strategist, marketing leader, and people-first team builder known for creating impactful, consumer-loved brands. With over eight years of experience across CPG, beverage, and lifestyle sectors, she combines sharp strategic thinking with creative execution to drive measurable results. She's led marketing teams across some of Canada's favourite brands including Phillips Brewing, Partake Brewing, and Spud. Additionally, she has a deep background in partnerships and branded event production, including producing multi-day music festivals featuring artists such as the Beaches and Future Islands. Passionate about working with entrepreneurial brands ready to scale, Samantha isn’t afraid to roll up her sleeves to bring bold, creative ideas to life.
What she is looking for in her next career role: “I’m currently looking for a role where I can contribute to something bigger than myself. I thrive in environments that value innovation, creativity, and smart risk-taking. I’m passionate about building integrated marketing strategies that leave no rock unturned. My ideal next role is a senior-level marketing leadership position focused on integrated marketing, brand, strategy, or campaigns. I’m looking for the opportunity to lead a team, work cross-functionally, and drive strategy, while still staying hands-on in supporting execution.”
Brand Marketing Advice: “Great brand marketing is a long game, and it’s hard to measure. Building a strong brand means building trust with your consumers across every part of the business, not just through fun social media posts. As a brand marketer, you have to think about every interaction someone has with your brand, both internally and externally, and how it connects to the larger story you’re telling.”
Catch Samantha in Calgary on the main stage at SocialWest 2025.
The Future of Agri-Tech Marketing in Canada Starts Tomorrow
The Future of Agri-Tech Marketing in Canada – Virtual Conference powered by SocialNext
Tomorrow, seven industry leaders will guide us through how to navigate the rapidly evolving world of agri-tech marketing. With real-world experience and actionable insights that extend beyond agri-tech, this event is a must-attend for any Canadian marketer looking to stay ahead of the curve.
When: March 27th @ 10 AM - 1 PM MST/12 PM - 2 PM EST
Where: SocialNext Marketing Alliance online space
Registration: $25 CAD - Reserve your spot today
If you’re from the agri-tech or advanced manufacturing industry and looking to upskill, their a fully funded seats available through Digital Marketing Skills Canada.
Upcoming Webinars, Workshops and Partner Events
Marketing Collaboration Myths: Aligning Agencies, Consultants & In-House Teams
Have you ever had difficulties managing the collaborative efforts between all the different partners that come along with a marketing role? Marketing Advisor and Brand Strategist, Daniel Francavilla, is giving us a blueprint to build and maintain success partnerships that feel effortless.
Whether you are a founder, agency manager or brand employee, this session is for you! It’s happening in just a few hours, but it’s not too late to RSVP!
When: Wednesday, March 26th @ 10 AM MST/12 PM EST
Where: SocialNext Marketing Alliance - RSVP
Registration: Free
Creator Night at House 831
Join Kristyn Snell, Founder of MODERNSPEAK, for an evening of insight and connection within Calgary’s creator community. Kristyn has been in the tourism, marketing, and creative industry for years and will be sharing lessons she's learned launching Travel Alberta’s Influencer program, industry standards, when it’s time to think about creator management, what she sees in the future of content creation and influencer marketing, and more.
When: Wednesday, March 26th @ 6:00 - 8:30 PM MST
Where: House 831, 831 17 Ave SW, Calgary, AB T2T 0A1
Registration: $8.31 CAD - get your ticket here
AI at Work: Find Any Asset Instantly
Tired of diving through endless folders to find one asset? Meet ASMBL, an AI-powered Digital Asset Management platform that makes search effortless and keeps your workflow streamlined. Join the experts as they reveal how ASMBL saves you time with smart search and automation.
When: Wednesday, April 2nd @ 10 AM MST/12 PM EST
Where: SocialNext Marketing Alliance - RSVP
Registration: Free
We are taking things up a notch at SocialNext: Toronto with a brand new venue, The Carlu the April 25th. Join us at The Carlu and save $250 when you get your ticket before midnight, Friday!
40+ speakers, 850+ marketers, cross-industry topics and unmatched networking are making Calgary the place to be June 11th-13th. Don’t miss SocialWest 2025.
SocialEast is dropping anchor in Halifax this September 25th & 26th—and you’ll want to be on board. The early ticket wave won’t last forever, so grab yours before prices head out to sea.
We’ll be heading from the Atlantic straight to the Pacific for SocialPacific 2025 on October 30th in North Vancouver. Last year’s event was a full house! Secure your seat now!
Canadian Marketing & Business Weekly Brief
Made-in-Canada marketing missteps - As brands scramble to meet the moment, creatives say that a BC company’s out-of-home advertising gaffe this week probably won’t be the last. Sign in to Campaign Canada required.
The Canada surfing tourism market is experiencing a dynamic surge - Projected to reach $12 billion USD by 2035, discover the significant growth, rising popularity of surfing and increasing appeal as a world-class surfing destination.
Liquidation of Hudson's Bay begins at all but 6 stores - All loyalty programs have been suspended, leaving 8.2 million members with about $58.5 million in unused points. Learn how the company is handling unused points.
Pet Value has launched its latest campaign - Does informing pet lovers about the benefits of playing with their pets while offering ideas and inspiration for pet play make a difference to consumers?
Trends & Insights: Take Note
Businesses are adapting, from AI to the rowing influence of employee and customer-generated content, these are the trends shaping how brands engage with their audiences.
If you’re looking for a creative refresh, here six marketing trends that CMO’s should pay attention to.
As influencer marketing continues to evolve, brands must adapt to changing audience behaviors and emerging industry trends. Explore these four key insights into the strategies that will define the next phase of digital marketing.
The Industry’s Top Tools & Software
Canada’s Top Email Marketing Software with a Cherry on Top
Email marketing remains one of the most powerful ways to connect with your audience, and Canadian-owned Cyberimpact makes it easy. Their platform helps you create effective, brand-aligned campaigns that are fully compliant with Canada’s anti-spam laws that vary across provinces and territories..
But they don’t stop at email. Cyberimpact also offers a handy tool that replaces LinkTree, Biosite, or whatever you're currently using to unify your digital presence. Now you can bring all your channels—socials, websites, and more—into one sleek, accessible hub for your audience.
Learn more about Cyberimpact and support Canadian email marketing!
Find Your Next Career Move
Looking for top marketing talent? Upload your open roles to the SocialNext Job Board and get them in front of the right candidates! And if you’re in the market for a new role, explore all openings on our job board.
Disclaimer: not all jobs shared in the Marketing News Canada Newsletter are features from the SocialNext job board. To best promote cross-country openings we may have pulled from other sources.
Public Relations Coordinator, Jelly Marketing (Fort Langley, BC)
Join a high-energy team of storytellers to pitch media, craft press releases, and manage influencer partnerships. You’re a grammar guru, detail-obsessed, and comfortable juggling voices across a variety of brands. Hybrid role.
Social Media Coordinator, Edmonton Elks (Edmonton, AB)
Craft and share the Elks’ story through dynamic, high-quality content across major social platforms. You're a savvy storyteller with photography skills, social strategy smarts, and a love for sports. Full-time role with a fast-paced, game-day energy.
Internship, T1 (Toronto, ON)
Join an experiences agency that partners with impactful brands. Open internship roles include Assistant Producer, Strategist, Creative, Marketing & Communications, and Account Coordinator. Ideal for highly organized, creative thinkers ready to jump into real client work across events, strategy, content, and more.
👉 Apply Now
Account Manager, T1, (Toronto, ON)
Manage projects and campaigns from brief intake through to execution and is motivated by ensuring budgets are managed flawlessly. Required is 3-5 years of related agency experience with a focus on experiential and integrated campaigns.
Social Media Assistant, Dallaire Institute (Halifax, NS)
Support content creation, live event coverage, and community engagement across multiple platforms to amplify the institute’s mission on children, peace, and security. 3-month, part-time contract (20 hrs/week), $23.15/hr. Hybrid work option available.
See you virtually in the SocialNext Marketing Alliance!
Until next week,
Mike Morrison and the SocialNext Team
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