- Marketing News Canada
- Posts
- Find your next partner
Find your next partner
In marketing, that is...
Hey friend,
Our newsletter is coming to you from a new platform! We love connecting with you and are excited to continue bringing you content that keeps you up to date with industry news, introduces you new opportunities and supports learning and growth in your career!
Coming up:
#VisitCanada
Travel to our southern neighbours is feeling more distant and remote than ever before. Petro Canada put a fun spin on the impact of looming U.S. tariffs on trans-border travellers with the out-of-home campaign, showcasing small towns across Canada with BIG names.
The captions are short, sweet and playful, bringing a lighthearted touch to an otherwise unfortunate situation. They highlight unique places within our country that many of us wouldn’t have known about—perhaps even inspiring a visit or two. Follow along on their Instagram to discover all these big-named hidden gems!
Leveraging Tourism Partnerships
Canadian Pride is HIGH! This presents an exciting opportunity for brands to collaborate with Canadian destinations—stretching budgets, amplifying brand exposure, and boosting the local economy.
Our friends at Food Island Partnership are masters of powering strategic partnerships to promote Prince Edward Island as Canada’s Food Island. They have executed numerous successful campaigns that leverage different partnerships to take their marketing efforts further.
The beauty of partnering with a tourism destination is that, in one way or another, most products and services can connect to tourism.
Our challenge to you: if your brands align, reach out to your local tourism organization or a like-minded tourism brand and propose a strategic partnership!
If it comes to life, tell us about it! We’d love to feature your story in an upcoming edition of this newsletter.
Keep an eye out for Crystal MacGregor, Director of Communications & Marketing for Food Island Partnership speaking at select SocialNext Events and in our online community.
Mark Your Calendar!
Upcoming Free Webinars
Master the art of event marketing: Strategies for success from Canada’s largest marketing events organizer - Hosted by HeyOrca
SocialNext’s very own Mike Morrison is hosting a webinar this morning in partnership with our friends at HeyOrca! If your organization hosts events or you work directly in the event industry, join Mike as he shares all his go-to-strategies to help you master your event marketing.
When: Thursday, February 20th @ 12:00 PM EST
Where: Register here!
How To Use AI in Your Marketing Without Losing Your Soul
Emily Baillie, AI and Marketing Expert & Trainer with Compass Content Marketing, will be helping us discover how to AI in our marketing without losing our souls. Even with advancing AI tech, our marketing should still be full of our creativity and human-ness.
When: Wednesday, February 26th @ 12:00 PM EST
Where: SocialNext Marketing Association Community Platform - RSVP!
Super Early Bird Pricing for SocialNext: Toronto has been extended! Save $350 when you buy before midnight on Friday. Get your tickets now.
Speaker announcements for SocialWest are making their way to our website! Head there to meet your expert lineup and secure your seat.
SocialEast final details are being confirmed, and tickets will be on sale soon! Get updates.
SocialPacific is headed back to Vancouver on October 30th. Stay tuned for more.
Marketing Headlines This Week
As U.S. tariffs loom, aviation industry must target global market - How can the industry pivot and grow internationally amid uncertainty?
Buy and sell Canadian? Some Calgary small business owners say that's easier said than done - Finding balance in supporting Canadian where possible and making all purchases with kindness is the route forward.
Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree? - Creators claim coupon browser extensions are quietly overriding their affiliate links, costing them revenue—now they’re fighting back in court to reclaim their earnings.
Boston Pizza Is Thinking Small. It’s Working - Boston Pizza is showing us that big isn’t always better in business strategy.
Trends & Insights
Learn How to Maximize Performance Before, During and After Your Next Event with LinkedIn.
Expert contributors to Forbes are sharing 20 Big Marketing Mistakes That Ruin Brand Consistency.
The Drum interviewed the Rolls Royce marketing boss on importance of balancing human relationships with tech.
Tourism Marketing Job Openings Across Canada
Marketing Coordinator, Tourism Jasper (Jasper AB)
Looking to kickstart your marketing career in a dreamy mountain town? Tourism Jasper is hiring a Marketing Coordinator to support media relations, campaigns, and promotions that drive sustainable tourism.
👉 Apply
Manager, Strategic Partnerships (Travel, Retail, Telco), AIR MILES Reward Program (Toronto, ON)
AIR MILES is looking for a dynamic dealmaker to build strategic partnerships and drive business growth. If you have 5+ years of experience in loyalty marketing, business development, or account management and love creating impactful collaborations, this role is for you!
👉 Apply
Business Development Manager, Western Canada BC & AB, Hyatt (Remote)
If you're a sales-driven hospitality or travel pro with 5+ years of experience and a passion for building strategic partnerships, Hyatt wants you! This role focuses on expanding resort brands across Western Canada, with plenty of opportunities to travel and grow.
👉 Apply
Marketing Manager, Glenghorm Beach Resort (Ingonish, Cape Breton, NS)
If you're a creative and strategic marketing professional with a passion for hospitality, tourism, and adventure, this is your opportunity to lead marketing efforts for Glenghorm Beach Resort, a stunning beachfront destination on the Cabot Trail!
👉 Apply
Project Manager, Hospitality of Newfoundland and Labrador (St. John’s, NL)
Hospitality NL is seeking a skilled Project Manager to lead the Exceptional Experiences Program, enhancing Newfoundland and Labrador’s tourism offerings
👉 Apply
Hope to connect with you in the SocialNext Marketing Association! 6
Until next week,
Mike Morrison and the SocialNext Team
Reply